POS VARs -- Don’t be a Target!

When business owners start looking at Point-of-Sale (POS) systems, they may feel overwhelmed at the infinite amount of options they can find online. How does a business owner make a decision? How do they know it’s the right decision?

As a POS reseller/vendor, how do you stand out?

The key is to provide your customers with more than just a tool to process credit cards. Offer your customers additional services that can make their lives a little easier.

Everyone likes the convenience of getting everything in one place, right? Are you doing that for your customers?

Did you know that in 2015, there were more than 430 million new pieces of POS malware?1

Although it is the business owner’s responsibility to secure their credit card transactions and become PCI compliant, if you, as a POS reseller/vendor, are able to provide them with such services, you will be able to position your company as their preferred POS vendor.

So how do you offer your customers these services?

The easiest way is to partner with a company that specializes in the security field. As a partner, you will have the ability to sell PCI and security services to your customers on top of the POS system that they are purchasing.

For example, Netsurion trains its partners on what each service entails and provides them with the resources needed to sell these services through a portal designed just for them. It becomes a win-win situation for all three parties.

Help your customers become and remain PCI compliant

Any business that processes, stores or transmits credit card transaction data must be PCI compliant.

Becoming and staying PCI compliant is not an easy task, and it is certainly not a task a small business owner can do on their own. It is important and vital to every business to have a PCI vendor that educates and offers a simplified solution.

In the event of a breach, a small merchant can be held liable for lost card data, and even worse, fined for it. This can be detrimental to an SMB’s revenue and reputation— and can potentially put them out of business.

Help your customers prevent credit card data breaches

No business owner ever wants to experience the hassle and stress associated with being breached.

In 2015, 780 data breaches occurred for a total of more than 177 million records exposed.2

Businesses don’t just get hit with the high costs and fees of being breached, but their brand’s reputation often goes down the drain, staving off even the most loyal of customers.

As a POS VAR, you have the responsibility to offer your customers a compliant system and install.

By partnering with Netsurion, you can always be confident that your customers are educated on compliance and security and that they have a trusted advisor to help walk them through and conquer the hurdles of PCI compliance and network security.

Learn about the benefits of partnering with Netsurion.

Sources:
Symantec Internet security Threat Report1
Identity Theft Resource Center – Data breach report Dec. 20152

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